IT'S ALL BS
It’s All BS dives deep into how biases shape our perceptions, decisions, and interactions. Drawing from psychology, behavioral economics, and personal experience, Mark Shub reveals how subconscious mental shortcuts control our thinking. With a blend of research and storytelling, he challenges readers to recognize their biases, question assumptions, and make clearer, more intentional choices. This book isn’t about eliminating bias—it’s about understanding it, breaking its grip, and taking control of how we think, live, and engage with the world.
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MARK SHUB
Mark Shub is an entrepreneur, landlord, and family business leader who overcame academic struggles to achieve success. His journey, from nearly failing 11th grade to graduating with honors from Bryant University and The Wharton School, fuels his insights into bias and decision-making. Growing up in a multicultural family and leading a business sharpened his understanding of human behavior, which he explores in It’s All BS. When not writing, he manages GDF Properties, collaborates with his siblings, and spends time with his wife, Arielle, and their children. He believes success is built on the challenges we overcome.
Our Clients Say
“This book completely shifted the way I think about decision-making. Mark Shub has a way of breaking down complex psychological concepts into simple, actionable steps. If you’ve ever wondered why you keep making the same mistakes, this book is your answer.”
“As a business owner, I’ve always trusted my instincts—but It’s All BS showed me how my instincts are often just biases in disguise. Mark’s insights helped me refine my leadership style and make more rational, strategic decisions.”
“I’ve read countless self-improvement books, but this one truly stands out. It’s not about motivational fluff; it’s about understanding your brain, questioning assumptions, and taking control of your choices. A must-read!”
“Whether you’re in business, psychology, or just want to think smarter, It’s All BS is a game-changer. It’s engaging, well-researched, and packed with insights you can actually use.”
“Mark Shub doesn’t just point out problems—he gives you the tools to fix them. If you want to make better decisions, avoid mental traps, and truly understand yourself, this book is a must-have.”
“This book helped me see how biases influence my relationships, my career, and even how I view myself. It’s like holding up a mirror to your mind and realizing you’ve been running on autopilot. Highly recommend!”
“Mark’s storytelling makes the science of bias feel personal and relatable. I caught myself recognizing my own mental shortcuts and challenging them in real time. Eye-opening and incredibly useful.”
