“I’ve read countless self-improvement books, but this one truly stands out. It’s not about motivational fluff; it’s about understanding your brain, questioning assumptions, and taking control of your choices. A must-read!”

“As a business owner, I’ve always trusted my instincts—but It’s All BS showed me how my instincts are often just biases in disguise. Mark’s insights helped me refine my leadership style and make more rational, strategic decisions.”

“This book completely shifted the way I think about decision-making. Mark Shub has a way of breaking down complex psychological concepts into simple, actionable steps. If you’ve ever wondered why you keep making the same mistakes, this book is your answer.”